Our Scent Journal

The Black Bird and Blue Bird collections are inspired by a journey of heritage, self-discovery, and freedom. Let’s explore the deeper meaning behind these fragrances and how they connect to the soul of Aumsel.

Scent has an extraordinary connection to memory and emotions. Studies show that 75% of our daily emotions are influenced by scent, and our ability to recall a smell is 100 times more powerful than recalling something we see or hear.