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Scent has an extraordinary connection to memory and emotions. Studies show that 75% of our daily emotions are influenced by scent, and our ability to recall a smell is 100 times more powerful than recalling something we see or hear.
The Black Bird and Blue Bird collections are inspired by a journey of heritage, self-discovery, and freedom. Let’s explore the deeper meaning behind these fragrances and how they connect to the soul of Aumsel.
Why Settle For Ordinary?
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